22 Lessons Learned:
Features of a Well-Designed Label
As a business owner, it is crucial to know that the way you design and print your product labels plays an important role in your product marketing. Label design may have an influence over the customers buying behavior and it may cause customers to buy your goods over the goods that are being offered by your competitors. Research on customer buying behaviour has revealed that many customers are likely to make instant decision when they walk into a shelf and see labels for products. Due to the importance of product labels, it is advisable for business owner to know key characteristics of a highly effective label.
Product labels are designed with an intention of passing information to customers hence making them to purchase your product. For the stickers to be able to pass information and cause a potential customer to buy your product, the printing company should ensure that the words are readable and communicated clearly.
Stocks of different brands of the same product are usually stocked on one shelf by supermarkets. It is therefore important to ensure that your printing company prints stickers which are attractive in order to attract customers who wish to buy your brand from the rest of the brands available. The label shape, graphics and fonts used during sticker printing should be able to appeal to the customers hence attracting them to buy your product.
A good product label should have elaborate and appropriate information concerning the product in order to pass necessary information to the buyer to enable them know about the product. The print shop should include any nutritional value of the product, any instruction on how to use their product or warnings if the products use can result to any risk. More importantly, for the buyer to be delighted using the product, the print shop can consider adding information on accreditation if available, advice on nutrition or even incorporate the product into a recipe.
Your label print shop should ensure that they use the right material and also do a correct label finish when printing press sticker. The print shop may consider eliminating if or coating the labels in order to protect it against any moisture especially if there product is to be stored in different temperature regulated environments.
When printing your product stickers, your printing company should also consider adding the contact information which is readable since some buyers may likely contact your business to seek more clarification. The contact information could be your business mobile number, website address or social media address.